The stolen domain name of the World Religious Travel Association (WRTA) possessed great value in financial dollars as an asset, which was a direct result of the substantial financial, promotional and other investments that WRTA made regarding it.
As such, WRTA's domain name (ReligiousTravelAssociation.com) was featured on many other organization and media websites and also obtained a #1 Google search ranking for popular search phrases such as "religious travel".
For above reasons and more, custodians of the stolen domain name cash-parked the stolen domain name in order to monetize and earn financial gain from it. And that brings us to the point of this blog post.
In the image below, you will see a collage of screenshots taken in May 2010. In short, as you review the image, keep in mind during the time of the domain's theft and monetization by the illicit custodians of it, whenever someone clicked on the stolen domain name from other websites (i.e. The New York Times website, etc.), that person would then be brought to the cash-parked website. Thus the World Religious Travel Association lost revenues while the domain thieves/custodians profited off "hot" (stolen) property.
WHAT TO LOOK FOR?
The image below is a collage of multiple screenshots taken in May 2010. In short, you'll see the following in the image:
1) Two screenshots of the stolen domain name (you can identify these, as they are the screenshots with a dark blue header and white text font of the domain name).
2) Multiple images of major media outlets (The New York Times; NBC in Colorado; etc.) and other popular websites featuring the official domain name of the World Religious Travel Association.
What is “Insider Domain Theft”?
Theft of an organization’s domain name or website by a shareholder, employee, or contractor. Insider domain theft is one of the most common forms of domain theft. The World Religious Travel Association was a victim of insider domain theft.
Enrico Schaefer, trial attorney and Internet law expert: "URL theft by a partner or co-owner is perhaps the most common example of domain name theft. Domain names stolen in this fashion account for about 25% of the calls and emails we receive in the domain theft area."